In the early 1990s, Jerry Jones helped lead an insurrection against the NFL's old-guard owners in how they approach their television deals.
The NFL signed a three-year with the networks in 1987 for a total of $1.4 billion. In 1991, the NFL agreed to a deal that kept network money flat.
Jones and his group invited FOX to bid and that triggered the first of many bidding wars.
In 1994, the NFL's deals with networks for four seasons was $4.4 billion.
The NFL is now making $7 billion per season.