Plant-based meal company Purple Carrot of Massachusetts announced a partnership with Tom Brady that follow his rigid diet.

The company began selling the meals Tuesday morning at a price of $78 per week (six meals), which is a $10 premium over the company's regular meal plan.

Brady's meals will differ from what Purple Carrot normally sells in that they will, per Brady's stipulations, be higher-protein, gluten-free and limited in soy and refined sugar. None of the meals will contain recipes with dairy, eggs, seafood, meat or processed foods.

"Eating meals just like the ones we'll send out to our customers has really helped me stay at the top of my game," Brady said in a statement.

In a play on words, Purple Carrot has adopted the phrase "Eat Like A Goat," a double meaning that references a goat's plant-based diet and the acronym to greatest of all time.