Cam Newton has launched Iconic Saga Productions, in partnership with Magical Elves, the producers behind "All in With Cam Newton."

Newton will now be able to expand his presence in the entertainment world. He was already an executive producer for Nickelodeon's "All In With Cam Newton."

The Carolina Panthers quarterback will be helped by Dan Cutforth and Jane Lipsitz of Magical Elves, who will create and develop unscripted projects.

"As soon as we started working on 'All In,' I knew that Dan and Jane would be the perfect partners," Newton said in a statement.

"I'm excited to continue building on what we've already started, creating new, fun, authentic content for the world to see."