Odell Beckham Jr. has lost his appeal of a one-game suspension.

Beckham rushed across the field to deliver a helmet-to-helmet hit on Josh Norman at the end of a run play in which neither was involved.

The NFL called that play particularly flagrant in the statement that announced the suspension was upheld.

Beckham issued the following apology on Twitter:

"I appealed my suspension because it is a right granted to all players under the NFL's CBA and because I owe it to my teammates to do everything I can to be on the field this week. Regardless of the outcome of my appeal, I apologize for my actions on Sunday. I work hard to be great and accepting the Blessing of having the physical skills to play at this level brings the responsibility to conduct myself in a certain way on and off the field. Sportsmanship and respecting the game are as important as blocking, running routes, catching the football. I dropped the ball on sportsmanship on Sunday."