J.J. Watt has signed a deal with Reebok to make his on-field shoe, which will go unbranded during games.

Reebok's parent company, Adidas, has the right to put its logo on its endorsers on the field, but Reebok does not.

Watt announced the deal on social media Monday morning, along with a video of him breaking his personal record in the box jump, reaching a height of 5 feet, 1 inch in the company's ZPump Fusion shoes.

"J.J. gives us instant credibility," said Reebok U.S. vice president Chris Waldeck.