The Dallas Cowboys haven't won a Super Bowl since the mid-1990s and haven't reached the playoffs since 2009.

The Washington Redskins won the NFC East last season, while the New York Giants were Super Bowl champions in 2012. The Philadelphia Eagles hired Chip Kelly in the offseason, while the Cowboys largely preserved the status quo.

"We’re convinced we’ve got the 'secret sauce' to put this thing back together again and win championships," said Stephen Jones.