Calvin Johnson has been pushed toward greatness by receivers coach Shawn Jefferson.

"You tell me you want it. Show me," Jefferson said. "That's my whole thing with him. When I first realized we could get this record, I asked if he wanted it. He said yes. I said here's how you get it. You got to eat it; you got to live it; you got to talk it; you got to breathe it. Every conversation you have that is not about breaking that record means you're not going to get it. Every meal you have, if you don't think that's a football going into your mouth when you pick up your food, you're not going to get it. Every breath you take, if you ain't inhaling and exhaling that record, you ain't going to get it.

"Last game (against Arizona), when I saw them do what they do, and saw him do what he did (10 receptions for 121 yards), he wants it. He's going after it. I told him if they take 11 guys and put them on you, and Matthew (Stafford) throws you the ball, get it if you want it. There's a way That's the way I was raised in this league by (Bill) Parcells. I try to instill those same values in him."