Before he and his agent have even worked out the terms of his contract, Reggie Bush has been doing charity work in New Orleans. Bush is yet to practice with the team or perform running drills and has instead been doing charity work in order to raise his name appeal and put pressure on the team to give him a contract that he deems as fair. "That (the strategy of charity events) is highly unusual," said Marc Ganis, president of Sportscorp Ltd., a Chicago sports marketing firm. "But the whole situation in New Orleans for the past year has been highly unusual. Reggie Bush's people are producing goodwill for him through good civic contributions."
Bush Does Charity Work In New Orleans Before Signing Contract