Steelers owner Dan Rooney doesn't like two things about the NFL's crackdown on flagrant hits. Rooney believes "there's too many things involved" to allow the league to fine teams for their players' on-field behavior. He also dislikes people associating that initiative by naming it after his Steelers, although he doesn't believe the NFL specifically is picking on the team. "I don't think (the NFL is) calling it the 'Steelers rule;' I think the press is," Rooney said. "It's just one of those things where you have to play and just do what you have to do."