The Falcons debuted a campaign to increase fan interest and sell tickets on Monday that features actor Samuel L. Jackson.
The video also includes a gospel choir and highlights of tight end Tony Gonzalez dunking the football.
"For the first 17 seconds of the commercial, it looks like Jackson is about to sell us a long-distance company or make an impassioned plea for viewers to donate money to earthquake relief," writes Chris Chase of Yahoo! Sports.
Falcons Use Samuel L. Jackson To Sell Tickets