Beyond strictly looking at wins and losses, DVOA by Football Outsiders gives a clear picture of team performance.
The following Infographic shows the past 10 years of DVOA rankings (2008-2017) for the Atlanta Falcons.
The Falcons had early career success behind Matt Ryan and nearly reached the Super Bowl in Julio Jones' second season before dropping down again. Mike Smith was fired and the Falcons nearly won the Super Bowl in Dan Quinn's second season as they ranked third in DVOA.
The Falcons then dropped to 15th after losing Kyle Shanahan to the 49ers, but they remained a playoff team.
Ten-Year DVOA Rankings: Arizona Cardinals, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Chicago Bears, Cincinnati Bengals, Cleveland Browns, Dallas Cowboys, Denver Broncos, Detroit Lions, Green Bay Packers, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Kansas City Chiefs, Los Angeles Chargers, Los Angeles Rams, Miami Dolphins, Minnesota Vikings, New England Patriots, New Orleans Saints, New York Giants, New York Jets, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Seattle Seahawks, Tampa Bay Buccaneers, Tennessee Titans, Washington Redskins