The value of NFL franchises has plateaued this year to an increase of just two percent on average. The average value is $2.57 billion.

This is the smallest increase since 2010 during the Great Recession.

The main reason for the drop in valuation is the dearth of people with enough liquid wealth to buy 30 percent of an NFL franchise.

The NFL has the strictest ownership requirements among the four major U.S. leagues. In a team sale, the general partner must own at least 30%, and the maximum amount of debt at the team level is $350 million. 

During the past 20 years NFL team values have climbed almost nine-fold, or at an 11.6% annual rate, versus just 4.5% for the S&P 500.

Corporate ownership is also not allowed in the NFL.

Netflix has not plans to pursue live sports broadcasting, which is something their rival Amazon has done.

“I think in terms of live sports there’s nothing we can do differently from a television broadcaster, so it doesn’t add additional value,” said Netflix VP of business development EMEA Maria Ferreras. “You can never say never, but there’s no plans to go into that.”

Netflix, however, will continue to look to pursue documentary programming in the sports category.

The NFL has streaming rights deals with Amazon and Verizon.

The NFL's Kickoff game between the Eagles and Falcons had an overnight rating of 13.4, which is down from last year's 14.6.

2017: Chiefs/Pats: 14.6
2016: Panthers/Broncos: 16.5
2015: Steelers/Pats: 17.7
2014: Packers/Seahawks: 16.8
2013: Ravens/Broncos: 16.2

The 14.6 rating still beat Game 1 of The Finals, which had a 12.4 overnight rating. Game 7 of the 2017 World Series had a 15.8 rating, but the other games were 12.6 or lower.

Nielsen anticipates the U.S. sports gambling market being worth $2.3 billion annually to the NFL.

The report, released Wednesday, was commissioned by the American Gaming Association, the trade group that represents the gambling business.

A nationwide, legal sports betting product available to all would affect annual media rights fees by nearly 18 percent, sponsorship by more than 7 percent and ticket sales by more than 6 percent.

Nielsen's report does not factor in so-called "integrity fees."

The NFL was not aware of Nike's ad campaign plans involving Colin Kaepernick before it was launched on Monday.

The NFL is currently facing a collusion suit by Kaepernick after he's been unable to secure a job in each of the past two seasons.

A statement was released on Tuesday by the NFL regarding Kaepernick's Nike ad.

Nike is the NFL's official apparel partner.

The NFL has released the following statement on Social Justice and Colin Kaepernick.

"The National Football League believes in dialogue, understanding and unity. We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities," said Jocelyn Moore, the NFL's Executive Vice President of Communications and Public Affairs.

"The social justice issues that Colin and other professional athletes have raised deserve our attention and action."