The NFL and Verizon have signed a five-year deal that will allow them to stream in-market and national NFL games via digital and mobile platforms starting next month.
The deal is worth an average of nearly $500 million, which nearly doubles the current $250 million per year Verizon is paying.
The biggest part of that increase comes from an increase in media-rights fees, rather than sponsorship revenue.
The deal does not give Verizon mobile exclusivity.
Verizon has been an NFL partner since 2010.