Ezekiel Elliott was highly productive on the field for the Dallas Cowboys last season and made a difference in merchandise sales as well.
Elliott became the first rookie to lead all players in merchandise sales for the year starting March 1, 2016 and ending February 28, 2017, according to the NFLPA.
Two other rookies landed in the Top 10: Dak Prescott (No. 2) and Carson Wentz (No. 7).