The Los Angeles Rams went 4-12 in 2016 after a 3-1 start and will hire a new head coach this offseason, but COO Kevin Demoff doesn't believe they will be undergoing a rebuild.

"I think this team has talent, still has a very young core at its heart, and we need to find our way," Demoff told ESPN.com's Alden Gonzalez. "But this is not a rebuild to me whatsoever. This is maximizing the talent we have. And we do have to go into the offseason and improve our personnel across the board. It's what we said when we made the coaching change. It's not just a coaching issue. We need to get better on the personnel side."

Aaron Donald and Todd Gurley are a pair of talented, foundational players but there's not the same type of depth most playoff teams have on their rosters.

"Every year in the NFL you should be able to compete," Demoff said. "And I think the hard part about the NFL is looking at teams who go from worst to first, how competitive they get quickly, and making that push."