The NFL threatened to sideline Antonio Brown for the second half of Sunday's game if he didn't take off his baby blue cleats emblazoned with the faces of his children.

In Week 1, Brown's blue cleats with the No. 84 on the side earned him a fine for a uniform violation. Two weeks later, he displayed his children on a new pair of cleats.

According to NFL rules, wearing "foreign substances on body/uniform" earns a $9,115 fine for a first offense and $18,231 for a second offense. Or the league could categorize the fines under "personal messages," which results in a $6,076 fine for first-time offenses and 412,154 for a second.