The first part of Roger Goodell has always been to "protect the Shield."

The NFL's total revenue in 2015 was $12.4 billion, nearly double that of a decade earlier ($6.6 billion).

Goodell has said he wants the N.F.L. to achieve $25 billion in gross revenue by 2027.

‘‘The game has so many elements I think our country admires and respects,’’ Goodell told the New York Times before the NFC Championship Game. ‘‘It unites people. It gives people a chance to sort of come together and enjoy people around this country today.’’ 

Goodell is a big fan of the phrase "Only the paranoid survive" and it was often heard by Mark Leibovich during his three visits to the NFL's New York headquarters.

Leibovich "was always struck by the thick propaganda" of the NFL's office.

"Every corporate office celebrates itself, to some degree, but the N.F.L.’s is particularly overwhelming, as if it were the sanctum of a highly successful megachurch marrying ESPN and Scientology," wrote Leibovich. "I had the strange feeling, as I waited in the lobby, that I was being watched, if not filmed."

Goodell likes people to know he frequently works out. Goodell does his weights and cardio by getting up at 5:30 AM.