The NFL initially disclosed that 33.6 million watched Yahoo's stream of the Jacksonville Jaguars-Buffalo Bills Game, but that quickly was adjusted to 15.2 million unique viewers.

Roger Goodell said on ESPN Radio that “over 15 million people were viewing the game.”

The Bills-Jaguars game on Yahoo averaged, according to SportsBusiness Journal, 1.64 million viewers. In contrast, the Jets-Dolphins game from London, broadcast on CBS in the 9:30 a.m. ET window, had an average audience of 9.86 million.