The Dallas Cowboys would like to sign both Dez Bryant and DeMarco Murray to long-term deals, but Jerry Jones acknowledged it will be difficult.

"It's going to be a challenge," Jones said. "Is it financially reasonable? No. Is it possible? Yes.

"But if you just looked at it from dollars and cents, it probably doesn't look reasonable. You have to figure out how you get there, but at the end of the day you realize it's going to be costly to have both of those players."

Bryant appears to be the higher priority.

If the Cowboys can't reach a long-term agreement with Bryant, Jones has said they will use the franchise tag on him, which will pay the receiver about $12.5 million in 2015.

Jones said he's not interested in restructuring a contract like quarterback Tony Romo's deal, which will count nearly $27 million for a luxury item.