Johnny Manziel has signed a lucrative endorsement deal with Nike.
Financial terms were not disclosed but it will be the highest price paid for a rookie in this year's class.
Manziel's team negotiating the deal included LeBron James' business manager, Maverick Carter, and Fenway Sports Group.
Adidas, Under Armour and New Balance's Warrior brand all submitted bids for Manziel's marketing rights.