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| 19th December, 2007 - 5:37 pm | | AdAge.com - Fox has sought anywhere from $2.7 million to more than $3 million for a 30-second ad in the pigskin contest. The event has sold more briskly than in years past owing to an expected dearth of original content on broadcast-TV in early 2008 because of the writers' strike. Advertisers are also more keen on TV properties that foil use of digital video recorders. Because it is such a communal, big-audience event. The Super Bowl, and the glitzy, pricey ads that interrupt it, is usually watched as it happens and not hours or days later. Super Bowl XLII is slated to air Feb. 3 from Arizona. [READ] |
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