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| 24th May, 2007 - 2:46 pm |  Seattle PI - Jones Soda Co., a small Seattle-based firm, has beat beverage titan Coca-Cola to acquire the soft-drink rights at Qwest Field and its Event Center for the next five years, according to a securities filing.
Peter van Stolk, Jones Soda's chief executive, told the Seattle P-I on Wednesday that his company will sell fountain drinks and sodas in plastic bottles throughout Qwest Field, and canned soft drinks in suites. The bottles will feature pictures of Seahawks players.
Financial terms were not disclosed, and it's unknown how much Jones Soda paid for a sponsorship.
It is the first time a small private label has knocked off a large soft-drink company to win a major pouring contract, according to one beverage analyst. Jones Soda also becomes the only label outside of cola giants Coke and Pepsi to have an exclusive deal with an NFL team.
"It's exciting. It shows we have the confidence of the Seahawks and their management team that we can deliver. We feel very comfortable. We will create an opportunity for them and exceed their expectations," van Stolk said in a phone interview. [READ] |
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