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| 27th September, 2006 - 3:47 am |  NFL.com - At a press conference, the Arizona Cardinals announced an exclusive, multi-year agreement with University of Phoenix to become the team's naming rights partner. It is the first time a National Football League venue has been named after an educational institution.
The University will invest an average of $7.7 million per year for 20 years in exchange for naming rights, signage and a variety of advertising, marketing and merchandising opportunities.
The Pink Taco chain of restaurants reportedly made a bid for the naming rights, but were turned down by the organizaiton. [READ] |
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