The Broncos are warming to the idea of selling ad space on their practice jerseys. "That is something we're exploring as we move forward in 2009," said Joe Ellis, the Broncos' chief operating officer. The Denver Post asked the NFL whether this was the start of something bigger, perhaps ads on game-day jerseys in the future. "No plans at all for that," said Brian McCarthy, NFL vice president of corporate communications. "To quote your former basketball player: 'This is practice. We're talking about practice.' "