The NFL is working on improving the experience of television viewers, which could include decreasing the number of in-house promos run by the networks during the telecast.
“We . . . know that you feel there are too many elements in the broadcast that aren’t relevant to the play on the field,” Goodell wrote in a letter to fans. “With our partners, we will be looking to instead focus on content that is most complementary and compelling to you — whether that is analysis, highlights or stories about our players. All of these changes are meant to give you more of what you want: a competitive game with fewer interruptions and distractions from the action.”
Goodell elaborated the point during an appearance on ESPN Radio on Thursday.
“It could be commercial related, it could be an advertisement for selling a jersey, it could be a promo for something that the network’s running that week,” Goodell said. “And frankly, to be blunt about it, it’s like an intrusion on the game. And I sense that. I’ve felt the increased commercialization.”